Our friends from MailSync talk about email marketing and share 4 easy steps that help make the process of emailing out hassle-free.

The pressure for retailers to get more informed about their customers and smarter about how they market to them is an ongoing challenge, but the good news is that technology is getting smarter too, making it easier for retailers to gather, store, and use data to market cleverly to their customers. Email has a great ROI, and can provide awesome opportunities to maintain quality contact with your customers, even once customers have left your cafe or restaurant. Email marketing also gives you the opportunity to get in touch with your customers and let them know when you’re holding a special event, or to share news about the new range coffee flavours you stock, or your new weekday specials. Read on to discover the 4 things you need to be doing to make engage with your customers.

1. Gather

Data is super important for creating quality email marketing. You want to make sure that your resources are being best utilized and your messages are going to the right people. Make sure you’re gathering usable customer at your point-of-sale. You can now gather customer data and grow a detail rich mailing list automatically, without leaving your Kounta point-of-sale, with MailSync. MailSync is a time-saving tool that eliminates the need for exporting and importing CSV files. Autosyncing to your email marketing tool, your mailing lists are always up to date. Knowing what and how your customers purchase means you can target them again later based on their preferences and create automated emails based on what they like to buy. Knowing your customer’s birthday means you can send them a birthday discount, and knowing their name means you can personalize your emails in greater depth.

2. Segment

Segmenting your mailing list enables you to create targeted emails quickly. Segmented emails have a 14% higher open rate than non-segmented, because they are more relevant to your customers interests, and more personalized. You’ll notice personalized emails becoming increasingly common in your email inbox, as more businesses realize the potential of personalized marketing.

3. Market

When sending out your messages, you want to use tools that make the process seamless and speedy. It takes thought and time to construct an awesome email and you don’t want to waste time struggling with formating, distribution, and personalization every time you send out your email list. Tools like Mailchimp, Campaign Monitor, and Constant Contact offer user-friendly segmentation options, and completely customizable templates.

4. Monitor

Keep track of what’s working for you and what isn’t. Like anything, email marketing is a learning experience, so it’s important to keep track of what really works. Monitoring your results is easy with the right tools, and most distribution services, including the ones mentioned above, allow you to track results and review your open rates and click through rates. For more ideas, info, and tools to help you make your email marketing awesome, check out this great new infographic


Elizabeth Beattie: Retail Journalist at MailSync

A keen thrift store shopper, people watcher, coffee drinker, and picture taker, with ever-growing travel plans. I like to collect the facts and discover stories. Interested in how digital communication shapes culture.