Talk to Sales

Loyalty Marketing – Grow your customer Base

Natasha, from Collect, guest blogs about how every business can develop a loyalty marketing strategy that can help you keep your …

By Werner

Natasha, from Collect, guest blogs about how every business can develop a loyalty marketing strategy that can help you keep your customers coming back.

Developing a loyalty marketing strategy is important for every store owner. But, it shouldn’t be hard.

There’s a few must haves for a successful loyalty program. And if done right, not only can you increase your loyal customer base – but, you will have an attentive audience for your marketing efforts. Your best customers are your loyal customers. Though, on average, they only make up 20% of your customer base, they generate around 70% of your revenue. Not only do they spend more, but loyal customers are more likely to refer their friends and family to your store, and more likely to respond to your marketing offers. In fact, when it comes to your marketing budget, it costs 7 times more to acquire a new customer than retain an existing one.

So, focusing your efforts on your loyal customer base is your best bet when it comes to growing your business.

Creating a loyalty program is a good place to start. But, creating a loyalty marketing strategy will help you make the most of your loyalty program, to keep your customers coming back again and again.

In this helpful Guide to Loyalty Program Success you will find;

• 2 steps every store can take to keep customers coming back (great service and a smart loyalty solution)
• 7 things to look for in a loyalty solution
• loyalty marketing pro tips (from creating loyalty rewards that work, to encouraging social sharing, to creating relevant and personalised offers).




@kountapos #poweredbykounta

Instagram post 17973548512290179 Do you run service at night, or in low-light? Does a bright, white screen clash with the aesthetic of your fit-out? Or do you just prefer the understated look and feel?  For whatever reason you want Dark Mode on your POS... now, you've got it. Available on our Manage and Extend POS plans. #darkmode #kounta #pointofsale
Instagram post 17946602815306861 Here’s a Halloween treat: Dark Mode on your POS, coming soon...
Instagram post 17852912437277041 The OzHarvest Café reached over $10,000 raised over the weekend! Thank you to everyone who has come in for lunch or a coffee so far and to our partner kountapos who are using data from their point of sale system to help reduce food waste.
Instagram post 17857601899559130 So, you’ve decided to open, or already have a restaurant - Go you!  As the options for diners continue to increase and the bar is set higher and higher, it’s the little details that set businesses apart.  A thoughtful, beautifully designed menu is integral to today’s dining experience and something customers absolutely expect from a modern venue.  Your menu is a chance to show your customers who you are – your ethos as a brand, your taste and your flair, without saying a word. It’s one of the first impressions people will have of your venue, so it’s important that you really nail it and make it part of your brand story.  Head to the link in our bio for our 5 menu design tips to suit your style, and our simple PDF template you can help yourself to if you like.