Loyalty Marketing – Grow your customer Base

Natasha, from Collect, guest blogs about how every business can develop a loyalty marketing strategy that can help you keep your …

By Werner

Natasha, from Collect, guest blogs about how every business can develop a loyalty marketing strategy that can help you keep your customers coming back.

Developing a loyalty marketing strategy is important for every store owner. But, it shouldn’t be hard.

There’s a few must haves for a successful loyalty program. And if done right, not only can you increase your loyal customer base – but, you will have an attentive audience for your marketing efforts. Your best customers are your loyal customers. Though, on average, they only make up 20% of your customer base, they generate around 70% of your revenue. Not only do they spend more, but loyal customers are more likely to refer their friends and family to your store, and more likely to respond to your marketing offers. In fact, when it comes to your marketing budget, it costs 7 times more to acquire a new customer than retain an existing one.

So, focusing your efforts on your loyal customer base is your best bet when it comes to growing your business.

Creating a loyalty program is a good place to start. But, creating a loyalty marketing strategy will help you make the most of your loyalty program, to keep your customers coming back again and again.

In this helpful Guide to Loyalty Program Success you will find;

• 2 steps every store can take to keep customers coming back (great service and a smart loyalty solution)
• 7 things to look for in a loyalty solution
• loyalty marketing pro tips (from creating loyalty rewards that work, to encouraging social sharing, to creating relevant and personalised offers).




@kountapos #poweredbykounta

Instagram post 17854584520766733 This Saturday the 25th of Jan, our good mates at @berkelo.au are hosting a big fundraiser for the @nswrfs at Berkelo Brookvale from 8am - 1pm.  There’ll be a classic Aussie barbie, a kombucha stand, raffles, prizes, music, a plant sale and good vibes galore.  We’ll be matching all proceeds raised, dollar for dollar... so get on down and get behind this great cause!
Instagram post 18097220071127875 On Sunday our friends at @thesourcemosman put on a charity event to fund the efforts of @blazeaid - a volunteer-based organisation that works with families and individuals in rural Australia after natural disasters.  We were very proud to be involved, matching all donations dollar for dollar, to raise a grand total of $7,000.  It’s been incredible to see how our industry has responded to support people and communities affected by the recent bushfires... shout out to all the amazing hospo brands who are doing their bit!
Instagram post 17850459445528669 Ruby Cafe now powered by Kounta. We are focused on efficiency and improving our customers experience 😀
#poweredbykounta #kounta #cafeculture #kyneton #macedonrangesnaturallycool
Instagram post 17848352134847176 As the 92nd Oscar Shortlist is released, we can’t help but think about the highly talented Good Food Guide Award Winners. Here are a few from across Australia that we’ve had the pleasure of working with. Congratulations once again! 
@sixpenny_au @rest_orana_ @fleetrestaurant @portenosydney @joyrestaurant @ishizuka_australia @millbrook.winery @pilotrestaurant @arthurrestaurant @continentaldeli @donpeppinosristorante @lankanfillingstation @lpsqualitymeats @pipitrestaurant @subogram @thegoldenpig @montrachet_restaurant @africola_soundsystem @darenbergwine @herringbone.adl @the.summertown.aristologist @atlasdining @thecarltonwineroom @congresswine @ettarestaurant @greasyzoes @harleyand_rose @hogget_kitchen @ilbacaromelbourne @ipsos_restaurant @kazukisrestaurant @the_rec_fitzroy_north @ameliaparkrestaurant
Instagram post 17852912437277041 The OzHarvest Café reached over $10,000 raised over the weekend! Thank you to everyone who has come in for lunch or a coffee so far and to our partner kountapos who are using data from their point of sale system to help reduce food waste.