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Say my name, say my name | 5 ways to make your brand memorable

It’s fair to say, competition in hospo’ is at an all-time high. There are more venues than ever before, with more sophisticated marketing, changing consumer trends and a barrage of social media gimmicks to contend with to stay relevant. Oh, and you’ve got to deliver an exceptional product too, no biggie.

By Chloe Chaplin

So, here are five ways to cut through the noise, create and elevate your brand so it’s not only memorable but loved.

Don’t shoot the messenger

Don’t be fooled. The words you use in relation to your brand matter. Whether it’s what you say on your website or Insta profile, on your menu, or in person, it’s important that you have an articulate, well-thought-out message when it comes to letting people know what you do and why. And then you need everyone even remotely connected with selling your brand to know this message inside out so that everyone’s singing from the same songbook.

Power to the people

Yeah yeah, customer service is the most important thing. We get it, you get, we all get it. But more important than just focusing on good service, is empowering your people to be skilled at solving your customers’ problems. Whether it’s anticipating needs, dealing with an issue, or making an experience special, it’s important that staff know what their boundaries are, and then within those, feel supported and encouraged to do what they think is right to make a customer’s day.

Give a little

More and more consumers want to align themselves with brands that are doing the right thing – whether that be from a sustainability or environmental perspective, to a community or charitable cause. Being known for more than just what you serve helps to cement your brand in people’s minds, and lets them know who you are and what you’re all about, on a deeper level.

Wow factor

This doesn’t mean balloons and confetti. Although, if the occasion grants it… by all means, go nuts. Wow factor is about injecting something into a person’s experience with your brand that has an impact on them. And this is by no means a one-size-fits-all tactic – it’s about knowing your customers, being observant and delivering a little something that makes them feel seen and appreciated. It may be as simple as remembering their coffee order or their name, or you may go out of your way to make it easy for someone struggling with a baby, laptop, puppy, [insert any other potentially awkward situation here], but taking customer service further and making it about relevant connection is key.

You do you

There are lots of brands doing cool shit. And for every killer idea, there’s another one getting ready to be rolled out around the corner. But none of the bells and whistles matter more than knowing what you want to do and doing it really well. Confidence and consistency will always win in the long run.

@kountapos #poweredbykounta

Instagram post 18015598987264152 We were stoked to support our friends at 
@berkelo.au who put on a charity event over the weekend to fund the incredible efforts of the NSW Rural Fire Service @nswrfs.  We matched all donations dollar for dollar, to raise a grand total of $7,572  A big shout out to Tom and the crew at Berkelo, as well as everyone who attended, for making the day such a memorable and successful one!  #poweredbykounta
Instagram post 17854584520766733 This Saturday the 25th of Jan, our good mates at @berkelo.au are hosting a big fundraiser for the @nswrfs at Berkelo Brookvale from 8am - 1pm.  There’ll be a classic Aussie barbie, a kombucha stand, raffles, prizes, music, a plant sale and good vibes galore.  We’ll be matching all proceeds raised, dollar for dollar... so get on down and get behind this great cause!
Instagram post 17852912437277041 The OzHarvest Café reached over $10,000 raised over the weekend! Thank you to everyone who has come in for lunch or a coffee so far and to our partner kountapos who are using data from their point of sale system to help reduce food waste.
#poweredbykounta
Instagram post 18097220071127875 On Sunday our friends at @thesourcemosman put on a charity event to fund the efforts of @blazeaid - a volunteer-based organisation that works with families and individuals in rural Australia after natural disasters.  We were very proud to be involved, matching all donations dollar for dollar, to raise a grand total of $7,000.  It’s been incredible to see how our industry has responded to support people and communities affected by the recent bushfires... shout out to all the amazing hospo brands who are doing their bit!
Instagram post 17850459445528669 Ruby Cafe now powered by Kounta. We are focused on efficiency and improving our customers experience 😀
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#poweredbykounta #kounta #cafeculture #kyneton #macedonrangesnaturallycool
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