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Brand Assets

A few things to help you share our story

Kounta Logos

Kounta Wordmark

It can also be used to supplement the primary logo, but the two should never appear together.

The word mark is the secondary logo, and should be used outside of brand contexts, where the full Kounta name needs to be clearly articulated.

Kounta Wordmark – Charcoal

This is the primary logo colour and should be used on light and white backgrounds within brand contexts.

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Kounta Wordmark – White

This colour should be used on dark backgrounds and on top of photography.

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Kounta Wordmark – Orange

This colour should be used outside of brand contexts, such as partner websites.

This should be used on white backgrounds.

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Kounta ‘K’ Logo

This is the primary logo, for use in brand contexts such as the website and app. In these contexts it is used where the audience is already aware of the brand name.

It is also used outside of brand contexts in instances where it is accompanied by the full Kounta name, eg. in social media.

Kounta ‘K’ Logo – Charcoal

This is the primary logo colour and should be used on light and white backgrounds within brand contexts.

Download png (for web use)

Kounta ‘K’ Logo – White

This colour should be used on dark backgrounds and on top of photography.

Download png (for web use)

Kounta ‘K’ Logo – Orange

This colour should be used outside of brand contexts, such as partner websites.

This should be used on white backgrounds.

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Kounta Product Icons

These icons are used on the iOS App Store and Google Play. They are a visual representation of Kounta’s platform products.

POS Icon

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Purchase Icon

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Insights Icon

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Display Icon

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Logo use + Style Guide

Please refer to the Kounta Style Guide to understand the brand story, the concept, brand colours, typography and related assets.

The logos should always have a minimum clear space all the way around to ensure visibility and impact. The clear space is taken from the line width of the letters.

The logo has been designed at a specific width to height ratio it should never be stretched or squashed to fit a space.

Product Screens

Transparent background – for web use only.

POS – iPad Black

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POS – iPhone White

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Kounta Products + Tyro

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POS – iPad + Tyro

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Purchase – iPad Black

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Insights – iPhone White

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Product Photography

Some of our various products in customer venues

POS – Image A

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POS – Image B

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Display – Image A

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Display – Image B

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Insights – Image A

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Insights – Image B

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Purchase – Image A

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Purchase – Image B

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Produce – Image A

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Produce – Image B

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