The Psychology of Pricing and Menus

Learn how to design and price your most attractive menu yet

What’s in this guide?

A menu gives your customers an idea of what sort of experience they can expect at your establishment, but that’s not all it should do. Designed properly, you can guide your customers eyes to the dishes you’d most like them to eat. Priced appropriately, it can demonstrate the value of a meal – not just the cost.

In this free guide, you’ll learn:

  • How pricing influences people’s perceptions of the meal they’re getting

  • How to work out a base price for your menu

  • Where to get started with mark-ups

  • Four easy steps to designing your menu with intent

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