Growth

The future is here. Unsurprisingly, it’s in the palm of your hand

Customers hate waiting.
But when you’re busy is there really anything you can do to help?

By Will Deagan

Whether you’re a casual cafe or a fine dining restaurant, customers expect exceptional experiences everywhere they go. The rise of social sharing, online reviews and foodie blogs has made it more important than ever before to deliver the best customer service and product possible, and there is no room for excuses.

This isn’t a problem during quieter hours, but as the busy season is starting to heat up, more customers through the door mean less available seating, more pressure on the kitchen and bar and less time we get to spend with each customer.

Use the tools you already have to maximise the time you can dedicate to delivering an exceptional experience to every customer who walks through the door.

 

1. Take the POS to your customers

The Point of Sale is no longer an antique that weighs a ton. Grab a tablet or iPad and serve your customers on the spot. Taking orders directly at the table dramatically speeds up the process by an average of 1 minute and 52 seconds for each order taken – and with instant communication straight to the kitchen and bar, they can start prepping for that table, before you’ve even left it.

 

2. The future is here. Unsurprisingly, it’s in the palm of your hand

According to a study by Deloitte, over 88% of Australians own a smartphone. Wow, what do they other 12% do with their time?!. We have the ability to do almost everything on our phones. Ordering from your favourite restaurant, cafe, or bar is nothing new, but it’s certainly begging to take over the hospitality scene.

If you aren’t already offering these services, it’s the perfect time to get started. Whether you are looking to enable your customers to order for themselves from their table, order before they arrive, or place an order for delivery or take away, allowing customers to order for themselves has shown increases in the average transaction value of between 15-20%.

You can jump aboard an existing platform like Boppl, Hey You or Mobi2Go – or you can even build your own custom app with Loke – No matter what you decide, the key is to link these tools directly to your POS & kitchen to keep orders flowing smoothly without work.

 

3. Fine-tune your roster

Adding extra staff to your roster when it is busy is a fairly common idea – it seems almost obvious, but throwing extra staff into all of your stations isn’t going to help. Find the part of your team that really needs the extra hands – whether it is in the kitchen or on the floor serving customers.

If you are needing to take more orders, then adding an extra register to your POS can substantially increase the speed of your FOH team, reduce errors, and massively boost your revenue potential.

Check our top tip for beating queues

If you need any help or want to chat about more ways you can improve your customer experience, just let us know – we’re available 24/7 through in-app chat, email or over the phone. Or, if you’re not yet a customer – we can help fix that too, simply Get Started for Free.

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